There was a time when paid ads were a mainstream for getting new customers.
They still are, if you have the know how and resources to combine them with other channels.
And then there's ad blockers, now over 615 million devices have them.
Content marketing is a long term strategy that seeks to improve engagement and relationships with your target audience.
It's about value and brand affinity. Paid ads are about getting something from someone.
And there are so many content types you can explore beyond articles and blogs, tools like Canva offer a wide range of free and paid DIY content production options. If you want to try video you may be better to find a reasonably price freelancer.
The same applies for your first article, if it's not within your capability, find a freelancer to start you off.
It's lower cost and higher return over the term (typically 3x the number of leads than other methods), but you have to be committed and see it through.
Can you combine with email direct marketing ? sure you can, if you have a list. And if you don't start building one, offer something free and use the 3 step methodology to attracting subscribers, via social media or paid ads.
Your call to action or sales message should be seeded in context, discretely adding value to the main article, without detracting from it.
And encourage readers to share it.
Know, like, follow, trust. Content marketing will guide your audience gently but persuasively through the marketing stages to trust-based purchase.
It also boost your organic search visibility to boot.
A lead magnet, a brand position tool, a channel to engaged readers.
Your audience want their questions answered. They want to be informed. And more often than not if you can position yourself as an authority and put regular effort into quality content marketing, the business results will follow.
It may be the best investment in marketing you've made. In todays hyper-competitive business world, quick wins happen in exceptional circumstances; they usually don't last...