There was a time when paid ads were a mainstream for getting new customers.
They still are, if you have the know how and resources to combine them with other channels.
And then there's ad blockers, now over 615 million devices have them.
Content marketing is a long term strategy that seeks to improve engagement and relationships with your target audience.
It's about value and brand affinity. Paid ads are about getting something from someone.
And there are so many content types you can explore beyond articles and blogs, tools like Canva offer a wide range of free and paid DIY content production options. If you want to try video you may be better to find a reasonably price freelancer.
The same applies for your first article, if it's not within your capability, find a freelancer to start you off.
It's lower cost and higher return over the term (typically 3x the number of leads than other methods), but you have to be committed and see it through.
Can you combine with email direct marketing ? sure you can, if you have a list. And if you don't start building one, offer something free and use the 3 step methodology to attracting subscribers, via social media or paid ads.
Your call to action or sales message should be seeded in context, discretely adding value to the main article, without detracting from it.
And encourage readers to share it.
Know, like, follow, trust. Content marketing will guide your audience gently but persuasively through the marketing stages to trust-based purchase.
It also boost your organic search visibility to boot.
A lead magnet, a brand position tool, a channel to engaged readers.
Your audience want their questions answered. They want to be informed. And more often than not if you can position yourself as an authority and put regular effort into quality content marketing, the business results will follow.
It may be the best investment in marketing you've made. In todays hyper-competitive business world, quick wins happen in exceptional circumstances; they usually don't last...
A few years ago, the buzz was that websites weren't being updated as often as they could be, add to this the ongoing changes to search engine algorithms used by Google and others presented small business owners with a challenge.
Web builders and platforms like Wordpress, SEO tools and integrated social media have become standard for small businesses, but the right strategy and effort is still required to achieve the desired results.
Over the years of working with clients we found it was best to break the required tasks down into a monthly programme, building a website, creating and updating content, optimising it for search engines, integrating social media. This gave rise to SMART Packages,so that clients could focus on a particular area and control their budget, completing one task before moving to the next.
We can help select the right technology, show you how to create a "call to action" for your audience, how to create content that encourages people to interact with you, use technology to optimize your pages and posts for search engines, and so on, all important elements to getting results from web design and social media.
We can also provide you with social media accounts that can reach your target demographic more effectively than you could by yourself, setting up tools to help you post content, and follow other people and interact with them on a more personalized level.
You might of course be able to handle the task on your own, but at what penalty of time better spent with your customers ? There is most certainly more to this sort of work than meets the eye, and the technology is continually evolving, so if this has sparked your interest do contact us for a no obligation discussion to explore how we could help your business.